Fun with Augmented Reality…

Augmented Reality shuttle

Augmented Reality – essentially the mixing of computer-generated images with real-life surroundings (in real time, of course) – has been around for a little while now, sometimes un-noticed (think over-the-top graphics on the pitch in Match of the Day) and more often, just amongst those with a keen interest in computers and technology.

But now it’s finding itself in the hands of consumers, and this week we spent a few minutes playing with Toyota’s augmented reality application which promotes their IQ model. It’s very clever – Simply print off a piece of paper with their logo on it (provided on their site) and hold it in front of your webcam, and you’re holding a virtual car in your hands which you control. Have a look at the pictures below, and give it a try!

There are a whole host of possibilities if Augmented Reality becomes a real success, from use in the classroom, to the medical room, brochures and magazines, not to mention messing around on your phone. For some examples of the latter, click here and here.

Toyota AR

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