Bringing to life an angry wife

The job of animation is a complicated thing involving frame upon frame of subtle movement that when put together fools the eye into thinking all the images are connected. Here’s a little look into how some recent animation was created for Snoreeze, Europe’s largest snoring remedy.

After the creative and storyboards were signed off some initial master frames were illustrated which showed the major points of the action.


Then a top model was picked to base the action on (thank you so much Cheryl Taylor – and a series of action shots were taken.


These images then became the basis of a series of illustrations which when tweaked, made her look tired and grumpy.


These were then tested to see how they looked in motion.



After this more illustrations were drawn to go in between and then put into the hands of a master animator
(thank you so much Angela Nightingale – who sprinkled some stardust on it and made the couple come alive.



All to make couples sleep together in peace and harmony!
See for stills from the ad.


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