Archive for the 'Uncategorized' Category

Big Drawings in a big building

Big_Draw_Centre_Point_2013
At the end of October we decided to join in The Big Draw; a charity made to encouraging everyone to have a good scribble. Big Draw events highlight the power of drawing to help people see, think, invent and take action. We made use of the big panoramic views here at Centre Point by putting clear film on some of the windows and letting people draw their magical version of our wonderful capital city.
A lot of fun was had, silly, strange and serious images were created and everyone was brought together by the power of art.

www.campaignfordrawing.org/bigdraw

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CENTRE POINT

We are now
residing in
Centre Point.
It’s the
very large
building
above
Tottenham
Court tube.
There are
quite a
few stairs.
A pretty
cool place
to work.
Especially
if you like
cloud
formations.

Stairs smThe stairs. There are a few of these.

Ninth floor Centre Point sm3

 

The view this very morning. From the ninth floor. I’ll try to get to the top soon.

….

….

….

And here we are, at the top of the building, with close ups and captions.

 

 

Paramount_imagery 2 SM

 

Paramount_imagery 2A

Paramount_imagery 2B

Paramount_imagery 2C

Paramount_imagery 2D

Paramount_imagery 2E

Illustrating from the ground up…

From the molecular structure of a blade of grass to symbols for the weather, our illustrations covered the spectrum of turf.
We have seen a lot of green. Getting to grips with the life cycles of the pests which can ruin a golf course was especially fun.
See more about the 192 page brochure design here.

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The Design Week That Was.

It’s been Design Week in Clerkenwell.
So we grabbed a pass and took a look at some inspiring exhibitions and shows.

More uncomfortable chairs than you could shake a fancy stick at, but of course there was some fantastic stuff as well.

We learnt to draw in two point perspective with Trevor Flynn*, chatted to lots of  designers and saw some outstanding work.
From feathered walls to exquisite cheesboards, it was all there.

Design week imagery

If you ever get a chance to go to the ‘House of Detention’ venue don’t pass it up. Really atmospheric. And a bit Gothy.
The Order of St.John venue was outrageously good as well.

Please have a look at all these sites it’ll be just like going,
just without the flocks of hipsters;

http://www.clerkenwelldesignweek.com

http://www.leeborthwick.co.uk

http://www.utopiaandutility.eu

http://www.mervekahraman.com

http://www.foundationrugs.co.uk

http://www.atcronin.co.uk

http://www.tracykendall.com

http://www.designexquis.org

http://www.cane-line.co.uk

http://www.solokojima.com

http://www.leeborthwick.co.uk

http://www.industri.uk.com/house-of-detention

http://www.drawingatwork.co.uk

A SegRally Christmas

For Xmas, SegRally commissioned us to make its punters happy, so that’s exactly what we did. We told their happy customers by the means of an Email Marketing shot to a database of 16,000 SegKind members, a Google Adwords campaign and a Facebook promotion to all the Segfans.

The happy guys at SegKind have seen a four-fold uplift in sales and a whole load of new Facebook fans. Which is nice in the present climate.

The makings of a hero.

As you can see the work had humble beginnings; lead times were tighter than usual as Notts County Council couldn’t wait to tell the world about this exciting project in a Press Conference. The lack of time precluded models or even a top photographer.

At Brand Electioneering we rise to a challenge and got to work arming and clothing one of our own in Lincoln green.

PageTiger.com: From logo to symbols, everything is of the same stripe.

Designing a brand doesn’t end with the logo.
The main task is to see how the new look permeates down from this positioning.
Making everything ‘Tiger-ish’ wasn’t an option; everything would look very similar:
trying to fit a the Tiger into the symbol for money or technical help would have been a bad fit.
It was decided the colours would be the connection.
There was a list of around 30 symbols and three large ‘PageTiger machines’ to create.
Grabbing these from a clip art library or trawling the net was not an option,
as the viewer would instantly know they were not of the brand, as well as looking pretty shoddy.

The client now has their very own bespoke range of imagery to choose from for almost every situation.
Have a look at www.PageTiger.com to see them in action.