Posts Tagged 'Advertising'

Stars of the Silver Screen!

Stars of the silver screen!

In the glamorous world of cinema, things move fast, are exciting and BIG!

As explained in a recent ‘behind the scenes’ article about us, our client EMPIRE Cinemas’ in-house publication – Pulse Magazine, showcased our ability to keep up. “Achieving the highest levels of quality takes time”, yet in just a few hours each and every week, we are capable of creating a huge amount of “dazzling pieces of artwork” which include POS, Print Ads and Facebook content.

We love cinema and it seems cinema likes us too.

Pulse Magazine Article 2013

The full Pulse Magazine article can be seen here

Knight Time Extravaganza

During a recent job there was a need for a knight and his family. Not having a knight handy and time being of the essence, we persuaded two of our account supremo’s Adam and Rachelle to step up and become regal.

After a quick photoshoot a guide illustration was created.

Armour (with a Cornish flag on it) and a dress clothed them in their roles as a Knight and his lady. Drinking lager / mead. A bowl was placed in front of them, just in case they got peckish.

(Sir) Adam was deemed too clean cut, so a new beard was fastened on, a scar appeared and his hair was mussed up, as if he had just taken off his helmet after a long, hard joust.

The client thought the ‘couple’ needed a child which after a long search, turned out to be the creative director’s daughter, Izzy.

The ‘pint of mead’ was dropped by Lady Rachelle and a fork with some hog roast on was picked up. Izzy found an Alice band and a bangle. Sir Adam just kept on drinking.

Still smiling, they were then positioned in the corner of a rather exciting poster.

The evolution of Gilbert, the Giraffe.

For our new client, Guinness Funds we’ve created a rather intelligent Giraffe called Gilbert. ZSL London Zoo’s Ellish was the model chosen for the initial photoshoot, for her quirky grace and long neck. We then set about illustrating, styling, sex-changing and accessorising, as you can see below.

See the Adverts in the Financial Times on a Saturday, or go to Brand Electioneering

Our Vans run on Pun Power

The Old Volks Home. Taking the classic Volksvagen ads as inspiration we produced these two flyers and a Christmas press advert.
Clean, quirky, retro and FUN. Just like the vans themselves..

Bringing to life an angry wife

The job of animation is a complicated thing involving frame upon frame of subtle movement that when put together fools the eye into thinking all the images are connected. Here’s a little look into how some recent animation was created for Snoreeze, Europe’s largest snoring remedy.

After the creative and storyboards were signed off some initial master frames were illustrated which showed the major points of the action.

 

Then a top model was picked to base the action on (thank you so much Cheryl Taylor – http://www.cheryl-taylor.com) and a series of action shots were taken.

 

These images then became the basis of a series of illustrations which when tweaked, made her look tired and grumpy.

 

These were then tested to see how they looked in motion.

 

 

After this more illustrations were drawn to go in between and then put into the hands of a master animator
(thank you so much Angela Nightingale – http://www.angelanightingale.com) who sprinkled some stardust on it and made the couple come alive.

 

 

All to make couples sleep together in peace and harmony!
See Brandelectioneering.com for stills from the ad.

NOW SHOWING: CINEMA LISTINGS

NEW DESIGN

OLD DESIGN

Friday 21st May 2010 saw the launch of the new look Empire Cinemas film listing materials, created and produced by us. For this project, for Empire Cinemas we worked on bringing all the separate strands of Empire Cinemas print and press advertising together into one cohesive whole.

The main decisions were:
a) To make the films the focal point. The previous designs had put too much stress on their own design rather than pushing what people want to see – the films. Anything extraneous was taken out. Movie images were made bigger across all media. Film titles were made bigger across all media.

b) Allowing the Empire brand to stand out more, from making the logo bigger to keeping the design, illustration and colour palette strong yet simple.

c) Readability. Everything was made easier to read, from the cinema times upward.

d) Building on the existing brand because we didn’t want too radical a re-design, there’s no point in a repositioning when there’s no need to.

On all elements we cleaned up the listings, putting the offers in their own place, making the most of the space. We removed the boxes around specialist showings as the separation using lines; typography and colour coding gave better balance.

Press Ads. We placed a border around the ad; this coupled with an increase in font size allows it to stand out from its competitors.
The top and the bottom of the ad were balanced, with the information split into more logical segments, the where and when being at the top, the offers being at the bottom.

Leaflets. We created more room to make more of a statement. We achieved this by changing the format from the previous 2PP A5 to a folded 4PP A5, in turn greatly improving the look and feel. We then produced a cover, top three films synopses and special promotions on the back as well as a centre spread for film listings & cinema specific offers. The film titles are far larger and the smaller text easier to read.

The Quad posters were a joy to do. The weekly film image leads into the now larger listings typography, with offers and call to actions at the bottom.

The background image
The dark colour palette makes the leaflet and poster more dramatic and more prestigious. The background illustration is based on the arc lights and projection beams of classic cinema iconography (with a nod to Vortisicm). The colours used give a strong base for the cinema listings and imagery. There are four different colour ways that alternate in cycles: blue, red, green and purple.

The typography
The typography uses a neutral condensed headline font (Univers 59 Ultra Condensed) that echoes the type used on film poster billing blocks. The font used for the times and certificates (Bell Centennial) were specifically designed for reading at small sizes on all printed materials. The type colours are white excluding the special headlines, the certificate information and separation lines, which are set in magenta, yet enforcing Empire Cinemas brand colours.

The Technical stuff
With Design working tirelessly to freshen up the look and feel, Production and Client Services worked on improving the efficiency of final artwork production. Using advanced automated workflows created from scratch as well as improved production processes, we are proud to say that from initial concepts to final production of artwork, not one element of the design has been compromised. Proving that good automation and improved workflows do not have to impact on design.

Fin

People Photoshop power in the politics of poster propaganda by popular publicity prank! (In praise of mydavidcameron.com)

I know we are a little late on this, but we’ve been working hard so forgive us.
Bad advertising deserves a bit of a challenge and these lazy,
boring and frankly weird adverts are getting it in spades.
Creatives have a traditional tendency to be left-wing – but having
the Tory party head made into a waxwork is a red rag to a bull.
We haven’t seen this much popular retouching protests since
the Jamie Oliver hate campaign floods (returning soon).

Here’s our favourites:

There are lots of important and interesting bits around this
(why the main pranksters are stopping, the horrific fact that
the most popular political party website is the BNP’s);
it’s also very funny too.

See http://mydavidcameron.com/
for the real deal

Brand Electioneering in action.