Posts Tagged 'Blogs'

Stars of the Silver Screen!

Stars of the silver screen!

In the glamorous world of cinema, things move fast, are exciting and BIG!

As explained in a recent ‘behind the scenes’ article about us, our client EMPIRE Cinemas’ in-house publication – Pulse Magazine, showcased our ability to keep up. “Achieving the highest levels of quality takes time”, yet in just a few hours each and every week, we are capable of creating a huge amount of “dazzling pieces of artwork” which include POS, Print Ads and Facebook content.

We love cinema and it seems cinema likes us too.

Pulse Magazine Article 2013

The full Pulse Magazine article can be seen here

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The evolution of Gilbert, the Giraffe.

For our new client, Guinness Funds we’ve created a rather intelligent Giraffe called Gilbert. ZSL London Zoo’s Ellish was the model chosen for the initial photoshoot, for her quirky grace and long neck. We then set about illustrating, styling, sex-changing and accessorising, as you can see below.

See the Adverts in the Financial Times on a Saturday, or go to Brand Electioneering

NOW SHOWING: CINEMA LISTINGS

NEW DESIGN

OLD DESIGN

Friday 21st May 2010 saw the launch of the new look Empire Cinemas film listing materials, created and produced by us. For this project, for Empire Cinemas we worked on bringing all the separate strands of Empire Cinemas print and press advertising together into one cohesive whole.

The main decisions were:
a) To make the films the focal point. The previous designs had put too much stress on their own design rather than pushing what people want to see – the films. Anything extraneous was taken out. Movie images were made bigger across all media. Film titles were made bigger across all media.

b) Allowing the Empire brand to stand out more, from making the logo bigger to keeping the design, illustration and colour palette strong yet simple.

c) Readability. Everything was made easier to read, from the cinema times upward.

d) Building on the existing brand because we didn’t want too radical a re-design, there’s no point in a repositioning when there’s no need to.

On all elements we cleaned up the listings, putting the offers in their own place, making the most of the space. We removed the boxes around specialist showings as the separation using lines; typography and colour coding gave better balance.

Press Ads. We placed a border around the ad; this coupled with an increase in font size allows it to stand out from its competitors.
The top and the bottom of the ad were balanced, with the information split into more logical segments, the where and when being at the top, the offers being at the bottom.

Leaflets. We created more room to make more of a statement. We achieved this by changing the format from the previous 2PP A5 to a folded 4PP A5, in turn greatly improving the look and feel. We then produced a cover, top three films synopses and special promotions on the back as well as a centre spread for film listings & cinema specific offers. The film titles are far larger and the smaller text easier to read.

The Quad posters were a joy to do. The weekly film image leads into the now larger listings typography, with offers and call to actions at the bottom.

The background image
The dark colour palette makes the leaflet and poster more dramatic and more prestigious. The background illustration is based on the arc lights and projection beams of classic cinema iconography (with a nod to Vortisicm). The colours used give a strong base for the cinema listings and imagery. There are four different colour ways that alternate in cycles: blue, red, green and purple.

The typography
The typography uses a neutral condensed headline font (Univers 59 Ultra Condensed) that echoes the type used on film poster billing blocks. The font used for the times and certificates (Bell Centennial) were specifically designed for reading at small sizes on all printed materials. The type colours are white excluding the special headlines, the certificate information and separation lines, which are set in magenta, yet enforcing Empire Cinemas brand colours.

The Technical stuff
With Design working tirelessly to freshen up the look and feel, Production and Client Services worked on improving the efficiency of final artwork production. Using advanced automated workflows created from scratch as well as improved production processes, we are proud to say that from initial concepts to final production of artwork, not one element of the design has been compromised. Proving that good automation and improved workflows do not have to impact on design.

Fin

A few of our favourite things

We were having a chat about our favourite things, and thought it would be sharing to show you a bit of what we fancy.

Our favourite Websites

  1. thefreecountry.com
  2. arseblog – It’s about Arsenal…
  3. indesignsecrets.com
  4. lipsum.com
  5. chortle.co.uk
  6. ffffound.com
  7. facebook.com
  8. trevormill.wordpress.com
  9. urbandictionary.com
  10. theonion.com

Our favourite Products

  1. Tefal 3 second kettle
  2. Carmen Ghia
  3. Rega P3 Record player
  4. A good book
  5. Swear shoes
  6. Hair Straighteners
  7. TV
  8. MacBook Pro
  9. Xbox 360
  10. Apple teabags

Our favourite Songs

  1. I Wanna Sex You Up – Color Me Badd
  2. Albatross – Fleetwood Mac
  3. Heroes – David Bowie
  4. Kashmir – Zeppelin
  5. In A Rut – The Ruts
  6. Once In A Lifetime – Talking Heads
  7. Sitting On The Dock Of The Bay – Otis Redding
  8. Yes, I Am A Witch – Yoko Ono
  9. Everybody’s Free (To Wear Sunscreen) – Baz Lurman
  10. Pop ya’ Collar – Usher

What an interesting bunch we are…

A recipe for a website…

SegRally

First we made the logo, attractive and bright with an illustration of the product on it, as off-roading Segway is an unusual activity. Adding the other logos of the Seg family makes it part of a bigger whole.

Next we had a day at the site filming, photographing, whizzing up, down and round and round on Segways.

Then we had ideas on how the buttons based on the dust kicked up by these racing machines.

Putting a strapline, headline and descriptive copy gives you something to read.

Sticking a nice big video and a soundtrack of some funky music (made by Rhys & Lawrence) gives the site an exciting focal point, showing the audience how fun and enjoyable it really is.

Placing a bold call to action balances the logo and makes it plain what we want the audience to do.

Finally adding a signature and giving it a bottom finishes the first phase of building the site. Extra pages have been designed and it’s all been given to our web building department.

The technical bods are building the site it as you read this.

Now that really is the icing on the cake!

This week we have mostly been listening to…

The Hype Machine

Social media meets office entertainment

The Hype Machine is great. It takes the best music blogs from the interweb, looks at what tracks they’re saying are great, and then puts them all up on their website to listen to (and buy, if you so wish).

Best of all, you can listen to the latest tracks being talked about online right now (updated every minute), the most popular tracks of the week, or even what people are listening to on the Hype Machine from different parts of the world (we can confirm that the people of Massachusetts have a great taste in music).

Definitely worth a try if you’re looking for something different to listen to, and are happy with the risk of running into a Kraftwerk Vs Princess Superstar Vs Madonna remix. Of course if you prefer, you can search by artist or song name if there is something you’re looking for, but where’s the fun in that?